How do I make my music known?

In a music landscape increasingly dominated by streaming platforms and social media, music promotion has become an essential element for artists. So how do you make your music known? What are the best techniques to reach the public and attract new fans? In this article, we will try to answer these questions by offering you practical advice on how to promote your music.
Summary
Use streaming platforms to promote your music
With the explosion of streaming platforms as Spotify, Deezer or Apple Music, it has become essential for any artist to make their music accessible on these media. These platforms offer great visibility and can help you reach a very large target audience.
The first step to promoting your music on these platforms is to create a complete and attractive artist profile. It is also recommended to regularly publish new content to keep your audience engaged. You can also use these platforms to share your personalized playlists, which can help you attract new fans.
Use social networks to promote your music
THE social networks have become an essential tool for music promotion. They provide a platform to interact directly with your fans and share your music in a more personal way. Whether on Facebook, Instagram, Twitter or TikTok, you can use these networks to share clips of your songs, announce concerts or even do live sessions.
TikTok, in particular, has become an essential platform for artists. Thanks to its unique algorithm, a song can quickly go viral on this platform and reach a very wide audience. Additionally, TikTok offers plenty of opportunities for music collaborations, which can help you expand your audience.
Using YouTube to promote your music
Youtube is another essential platform for music promotion. Besides posting your music videos, you can also use this platform to share live performance videos, interviews, tour vlogs, and more.
YouTube Ads is also a great way to promote your music. For example, you can create a video ad that will be shown before other videos on the platform. This can help you reach a wider audience and attract more views to your own videos.
Attend concerts and festivals
Concerts and festivals are ideal opportunities to promote your music and meet new fans. Reserve your place on show posters, give memorable shows, collaborate with other artists, and take advantage of networking opportunities to build relationships with professionals in the music industry.
Create a music promotion strategy
Finally, it is essential to create a music promotion strategy to make your music known. This strategy should include the use of streaming platforms, social networks, YouTube, but also other methods such as word of mouth, concerts, collaborations with other artists, etc.
It’s also crucial to identify your target audience and understand what attracts them to your music. This will help you adapt your content and communication to better meet their expectations.
Record videos and podcasts
Videos and podcasts are very popular formats for presenting your music and your artistic universe. Record acoustic sessions, interviews, behind-the-scenes vlogs, and broadcast them on your social media and YouTube channel. This content will bring added value to your online presence and allow your audience to get to know you better.
Work on your brand image
Finally, to make your music known, it is essential to work on your brand image and your communication strategy. Create a logo, use a consistent graphic charter, develop a strong visual identity, and use professional tools for your publications (editing, design, writing software, etc.). Be creative, be original, and be yourself!
Promoting your music in today’s music landscape can seem confusing, but with a good strategy and judicious use of the different platforms available, you can reach a wide audience and get your music out there. Remember, the most important thing is to stay authentic and share your passion for music with your fans.